Helping beauty and consumer companies from Asia build, transform and operate their businesses in Europe.
From market strategy and operating-model design to transformation and fractional executive leadership, LYMIF connects headquarters ambition with European execution.
Europe is not one market. Different countries, channels, consumers, regulations and business cultures create complexity far beyond the initial market-entry decision. For companies from Asia, the real challenge often begins after Europe becomes a strategic priority.
LYMIF works with founders, CEOs and leadership teams when decisions and execution matter. Our work combines focused diagnosis, operating-model transformation, senior local leadership and Asia market development.
A focused senior-level assessment of market context, business model, economics, channels, organization, governance, risks and growth priorities.
Outcome: a clear management diagnosis and a prioritized 6–12 month roadmap.
Market priorities, route-to-market, channels, margin, resources, organization, decision rights, restructuring and 100-day plans.
A practical operating model that turns direction into action.
European business leadership, P&L, teams, partners, distributors, HQ reporting, governance and transformation execution.
Senior operating involvement where the business needs it.
For French and European companies: market assessment, value-proposition adaptation, partner and distributor development, local coordination, commercial follow-up and cross-cultural management.
A realistic path from European ambition to market development and operations in China and Asia.
LYMIF combines two complementary perspectives: building China and APAC businesses for a European company, and leading European businesses for an Asian group. This dual operating experience informs every engagement.
Understand strategic ambition, investment logic, expectations and the need for speed.
Understand local markets, people, channels, business practices and operating realities.
Connect growth with profitability, resources, accountability and long-term value.
An international business executive with nearly 20 years of experience. Her career combines China and APAC business building with European general-management responsibility across France, Spain and international markets, including brands, teams, P&L and transformation.
Whether you are entering Europe, improving an existing operation, managing an acquisition or developing China and Asia from Europe, tell us where you are today and what you are trying to solve.
Europe Advisory & Operating Partner
Asia ↔ Europe